The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Matthew Dixon

The-Effortless-Experience.pdf
ISBN: 9781591845812 | 256 pages | 7 Mb

• The Effortless Experience: Conquering the New Battleground for Customer Loyalty
• Matthew Dixon
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781591845812
• Publisher: Penguin Group (USA)

Download The Effortless Experience: Conquering the New Battleground for Customer Loyalty

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Overview

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business ...

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